China has witnessed a drop in sportswear exports during the period from January to July 2025, yet certain emerging markets are becoming increasingly promising footholds. According to data from TexPro, value of sportswear outbound shipments fell by about 4.73%, bringing totals to USD 364.9 million, driven down by softening appetite in Europe, Asia-Pacific and Africa.

The decline reflects broader global headwinds: a slowdown in consumer demand, cautious restocking among major retail chains, and growing diversification of sourcing away from China. However, the export picture is not uniformly bleak. Key emerging regions have shown growth. North America, Central & South America and the Middle East have increased imports of Chinese sportswear, buoyed by robust demand for athleisure and resilient consumer spending in those territories.

This contrast suggests China’s sportswear sector may be entering a phase of transition: while traditional markets cool, newer or emerging markets are picking up slack. Exporters, especially those focused on fashion, outdoor wear, sneakers and casual gear, may benefit by shifting strategy toward these rising regions. Long term, the ability to respond to changing retail trends, adapt to competitive pressure from Southeast Asian producers, and align with consumer preferences in emerging economies will likely prove decisive.

Data Source: TexAdviser